Spherex Press Room

One of the conundrums of streaming is that although a service can deliver content globally, it is not guaranteed to be acceptable in a particular local market. Netflix found this out when it announced global availability in 2016 at CES and was quickly banned in markets like Indonesia , where some of the content was deemed too violent or sexual. In 2016, without boots on the ground in a local market, it wasn’t easy to assess whether a show or movie would be culturally acceptable. Today, global media companies are acutely aware of the importance of their content’s cultural fit. Moreover, they have a company like Spherex to help them prepare their content to ensure it fits with any country of interest. I interviewed Teresa Phillips, the Co-Founder and CEO of Spherex, at the recent OTT.X Summit in Los Angeles. She explained how the company is leveraging AI and its massive cultural profiling database to help companies prepare content for target markets. She also explained how, in the near future, AI would aid the company in measuring a movie or show’s cultural distance from a regional market and help it avoid falling into the failure zone between cultural fit and novelty interest. Listen to the full interview here .

Streaming Media has selected Spherex AI ™ as one of its Trendsetting Products and Services of 2024. This annual list showcases innovative products and services that streamline workflows, introduce new approaches, and advance the streaming industry, resonating with streaming professionals. According to Steve Nathans-Kelly, editor-in-chief of Streaming Media: “These products and services make and define the industry trends and signal true innovation… each and every one of Streaming Media’s Trendsetting Products and Services of 2024 meet those criteria and elevates the streaming ecosystem.” This prestigious recognition not only underscores the innovative impact Spherex AI ™ is making but also highlights the tangible benefits it brings. By significantly reducing the time and resources required for video content localization, Spherex AI ™ not only mitigates the risk of cultural insensitivity or non-compliance but also enables creators to accelerate their expansion and reach the right audience faster, cost-effectively, and without brand risk. Read the full article here .

Santa Clara, CA (March 27, 2024 ) — Spherex , a global technology and data company serving the Media and Entertainment industry, will showcase Spherex AI ™, its pioneering AI platform for video content compliance and analysis, at NAB 2024 in Las Vegas from April 13 to 17. The Spherex AI ™ platform empowers content owners to adapt their narratives for the broadest international audience while avoiding regulatory restrictions and censorship barriers. Spherex will be exhibiting at Booth W2217 in the West Hall of the Las Vegas Convention Center. Spherex AI ™ drastically reduces the time and resources required for video content localization, mitigates the risk of cultural insensitivity or noncompliance, and enables creators to accelerate expansion and reach the right audience faster, cost-effectively, and without brand risk. The platform scans film, TV, or advertising content quickly and affordably, making it the ideal solution for verifying the suitability of any video content for any global market. “Today, content providers and streaming platforms must navigate complex regulations and cultural norms to operate successfully in different markets,” said Teresa Phillips, Co-founder and CEO of Spherex. “By seamlessly integrating sophisticated AI with cultural and regulatory insights, Spherex helps content creators, studios, distributors, and platforms unlock new markets, broaden their audiences, and increase revenue.” At the heart of Spherex AI ’s™ innovation is its proprietary AI technology, based on a decade of meticulous research and analysis of laws, regulations, and film/TV classifications in over 100 countries, as well as the screening of millions of film and TV clips for training and validation. Unlike conventional methods that employ AI and Machine Learning (ML) to identify objectionable content in a scene, Spherex uses advanced techniques to interpret the cultural context surrounding classifiable elements such as drugs, violence, sexuality, and profanity. Understanding the context is crucial because it's not just about the events happening in a video or who is involved; it's about comprehending the setting, characters, impact, and consequences. These factors are essential in determining local age ratings and cultural suitability for worldwide markets. To book a meeting with Spherex at NAB, contact Davinder Lu thra here . About Spherex Spherex is a global technology and data company transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through AI and machine learning. With unmatched expertise in culture and regulatory compliance, Spherex works with the world's largest media companies, movie studios, networks, distributors, and streamers to build larger audiences, speed up content discovery, drive more video views, and generate higher revenue. Learn more at www.spherex.com .

Santa Clara, CA (July 7, 2023) – Spherex, a global technology company serving the Media & Entertainment industry, announced today that its proprietary title monitoring solution would support Vertical and the monetization of its high-profile releases across MVPD cable companies in the U.S. Spherex's solution applies leading-edge technology to provide accurate and holistic monitoring of global title availability. As the only worldwide provider of title monitoring and local age ratings, Spherex will ensure Vertical’s premium Transaction Video On-Demand (TVOD) titles are available for rental and purchase for U.S. cable consumers. "Vertical is a well-known and highly respected film distribution company with a long history of working with Tier-1 talent. We're pleased to support its U.S. MVPD release strategy and help expand audience engagement by providing accurate and timely reports and alerts on the non-availability of titles," said Teresa Phillips, Spherex CEO. "We are excited to partner with Spherex and utilize its monitoring platform to help us distribute Vertical content to movie fans nationwide," said Jason Pecora, EVP of Distribution. "Spherex is a recognized leader in content monitoring, and we look forward to leveraging their technology to support our continued growth." About Spherex: Spherex is a global technology company transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through expert-centered AI and machine learning. With unmatched expertise in culture and regulatory compliance, Spherex works with the world's largest media companies, movie studios, networks, distributors, and streamers to build larger audiences, speed up content discovery, drive more video views, and generate higher revenue. Learn more at www.spherex.com . About Vertical Founded in 2012, Vertical has become a leading global independent distributor releasing films across all mediums. Vertical's unique combination of full-service marketing and highly effective sales services provides collaborative solutions for filmmakers, as the company leverages creative and platform relationships to maximize revenue streams from all content providers. Learn more at www.Vert-Ent.com .

ITVT Awards Recognizes the Most Innovative and Disruptive Content-Related Technologies in Interactive and Multiplatform Television

Awards recognize innovation and excellence in Media & Entertainment technology 

Spherex will demonstrate Spherex greenlight ™, its revolutionary expert-in-the-loop artificial intelligence and machine learning solution, at NAB Show in Las Vegas. The five-day event features 1,000+ broadcast, media, and entertainment exhibitors, educational panels, networking events, and special events. Spherex greenlight ™ uses advanced AI and machine learning to identify, interpret, and classify cultural events of film and TV shows. The cutting-edge technology assesses the cultural fit of the media content in 200+ countries and territories to help producers, distributors and streaming platforms reach a greater global audience. The technology identifies scenes in movies or TV shows with the highest risk of censorship by country by analysing the dialogue, music, lighting, violence, sexuality, drug use, and many other components of a scene to help companies edit and distribute their content globally. In today’s global Media & Entertainment industry, content providers and streaming platforms must navigate complex and ever-changing regulations and cultural norms to operate successfully in different markets. Spherex greenlight ™ takes the guesswork out of editing content for regulatory compliance and local audience appeal. It accelerates time-to-market, reduces cost, and expands audience reach – all while ensuring brand safety. Spherex greenlight ™ has been named a nominee for both the Best in Show and Product of the Year awards at NAB, which honours innovation and acknowledges outstanding products and solutions in the technology and media industries. Winners will be announced during NAB Show on April 18th.  Where to find Spherex at NAB Show: Booth Number/Location: West Hall – W1371 Source: MESA Online

With interest rates up and VC money tightening, entrepreneurs working on breakthrough technologies may have to be tougher and more disciplined than ever. That was a key takeaway from a recent panel at the Fast Company Grill at SXSW. The panel, titled “Breaking Down Breakthrough Tech,” featured Van Truskett, executive director of the Texas Innovation Center , the hub at the University of Texas for bringing engineering and science discoveries and technologies to the market; Jeff Cardenas, cofounder and CEO of Apptronik , founded in 2016 with the goal of bringing forth the next generation of human-centered robots; and Teresa Phillips, cofounder and CEO of Spherex , which adapts video assets for different cultures and languages. Though their backgrounds diverge, all three panelists develop products that are considered “breakthrough tech,” or technologies that require foundational research and significant time and money to bring to market. “Because of the nature of the technology that ends up getting commercialized, much of it will originate from R&D labs, many of them in the university sphere,” Truskett said, adding that her research hub at the University of Texas has worked on innovations, including plant-based meats, a compact particle accelerator, robotics, cybersecurity platforms, and 6G tech.