Content Analysis

Identify culturally sensitive scenes in your movies and tv shows to enable global expansion without regulatory risk.

Content Analysis

Identify culturally sensitive scenes in your movies and tv shows to enable global expansion without regulatory risk.

Are you ready for a global audience?

New audiences unlock new revenue. But launching film and television content into new markets can be difficult, time-consuming and risky. Spherexgreenlight™ creates a shortcut to global revenue by minimizing regulatory risk, maximizing cultural fit, and speeding your time-to-market around the world.

A wait-and-see approach can be very costly in time, budget, and for your brand. With Spherexgreenlight™, you will know how your movie or tv show will be perceived by both regulators and viewers around the world before it hits the market.

Culture Matters

Don't get lost in translation

Culture matters because people are different. Language, customs, religion, politics, society and more all have a significant impact on how people perceive and relate to film and television.

The success of exporting content from one country to another depends more so on cultural proximity than on geographic vicinity or language similarity. Cultural proximity ensures that audiences can understand the characters’ dialogue, motivations of behavior, and body language in addition to following the storyline.

Little things make a big difference.

Regulations that define whether content is acceptable or harmful vary from country to country. There's often a fine line between freedom of expression and censorship. The setting, context, and overall impact of themes play a big role in assessing audience suitability for a movie or tv show.

Here are some examples:

In Russia, LGBTQ+ relationships are frequently cut out or changed to "partners" or "friends."

In Australia, bleeped profanity is restricted if the close-up camera angle allows a viewer to read the character's lips.

In China, any undesirable content such as LGBTQ+ or political dissent can be banned for endangering national security.

In New Zealand, detailed or romanticized depiction of suicide will draw the attention of regulators.

In India, offending religious beliefs may result in legal action.

In Singapore, normalized or glorified drug use will be banned.

First-of-its-kind technology

Spherexgreenlight™ assesses the cultural fit of your film and television content in 200+ countries and territories, helping you create risk-free global content. Reach your most profitable global audience quickly and safely.

Spherexgreenlight™:

Identifies scenes with the highest risk of censorship by country.

Provides timestamps of events that require editing before distribution.

Determines appropriate age demographics for your content worldwide.

Compares cultural sensitivities across countries and regions.

Helps teams collaborate on compliance decisions.

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F E A T U R E D

Self-censor to reach your target audience

Did you know there are nearly 4 million youth between the ages of 12 and 16 in Germany and over 6 million in Russia?

Imagine if you knew what minor changes you could make to your movie or tv show to drop the minimum age rating from 16 to 12 in those countries. Now, imagine if you could do the same for every country in the world. Your audience would grow exponentially!

Spherexgreenlight™ highlights scenes with cultural sensitivities and provides detailed guidance to help you reach the broadest audience in every market worldwide.

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