First-Ever Study Links Culture and Audience Demand for US TV Shows
The 49-page Global TV Snapshot: Culture, Age Ratings & Audience Demand study assesses the connection between local age-ratings, cultural factors and TV show audience in key global markets.
The study's top three findings are:
- Content age-based ratings have a direct impact on audience size as parents and families rely heavily on them to make viewing decisions.
- Content elements most likely to impact ratings are sexuality, violence, and religion.
- Storylines or characters that are culturally or socially identifiable to local audiences attract greater interest and larger audiences.
